Tommy did a huge change on his fashion show. Instead of presenting his collection in one of the capitals of Fashion, NY, he chose the sunny LA. Venice Beach was transformed into a Disneyland, better saying, Tommyland. They had, skaters,food trucks, photoboop, a pop up store and Fergie singing in the after party.
Tommy managed to bring to the event 3.000 people, among them 2.000 consumers and 1.000 press people, influencers and buyers.
Also they are into the “see now, buy now” movement. Everyone that was watching the show had and app that allowed them to purchase clothes right from the runway.
And we can’t forget about his collection with Gigi Hadid. The supermodel lead the runway again with amazing designs from her collaboration with Tommy. The collection had a urban style, while the ‘Season of love” collection had a boho LA vibe with a lot of maxi dresses, skirts and more.
We selected our favourites pieces from the show. Have a look the in the gallery above.