The meaning behind the trend: white bandana

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The meaning behind the trend: white bandana
Lea Medine bandana

The meaning behind the trend: white bandana
bandana styling

The meaning behind the trend: white bandana
bandana styling

The meaning behind the trend: white bandana
bandana styling

The meaning behind the trend: white bandana
bandana styling

The meaning behind the trend: white bandana
tommy hilfiger white bandada

We all wait for the next “it” item to pop up on the streets and runways and become a major trend! It could be anything, a color, bag style, shoes. But this time it’s the white bandana!

This is not just a “trend”, is a campaign called #TiedTogether created by Business of Fashion to show unity and bonds with humankind regardless your gender, race, religion or sexuality.

“As the fashion industry embarks on a month-long circuit of women’s shows amidst growing uncertainty and a dangerous narrative peddling division, BoF invites you, the global fashion community, to join the #TiedTogether movement and make a clear statement in support of solidarity, human unity and inclusiveness,”  says founder, Imran Amed.

We already saw the white bandana on the runaway collection of Tommy Hilfiger and we’re likely to see it again on DVF and Phillip Lim fashion shows.

You too can show your support! See how to style the bandana in the gallery above.

The Cool Society

The Cool Society is a daily report for everyone who is looking for news, trends, style tips, guides and reviews about what's on in the world of fashion and beauty!

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